In life we can bump into cacti, in the world of beauty products too!!
If you have followed our previous posts, you will have understood that to develop perfumes, cosmetic products or home fragrances, a simple wave of the magic wand is not enough.
From the idea to market, many steps must be identified, implemented and validated to guarantee the successful completion of your project in terms of concept, costs and deadlines, and in compliance with regulations in force.
Illustration through 3 briefs with the case of Aubépine who has launched her eau de cologne and body care brand La Vie en Rose. Any resemblance with existing or former characters or projects would be purely fortuitous and could only be the result of pure coincidence 😉.
The risk of leaks
Aubépine: "I have just received the first production of my natural rose water perfume, but upon checking the boxes I realize that several are stained and wet."
SuperJeanne: "It's probably a leak problem. During the development phase, did you check the stacking dimensions between the neck of the bottle, the pump, the collar and the cap ? This is an essential point to validate the tightness between the packaging components."
Aubépine: "Ummm..."
Ouch ouch ouch !
Bad product restitution
Aubépine: "Several customers have published a negative opinion about our velvet skin effect body milk because there is a lot of product left at the bottom of the bottle at the end of use."
SuperJeanne: "It's undoubtedly a mismatch between the density of the formula and the packaging used. Did you check the refund rate to measure the % of product remaining ? This allows you to choose your packaging carefully based on the formula."
Aubépine: "Ummm..."
Ouch ouch ouch !
Regulatory non-compliance
Aubépine: "I have just received a notification from the DGCCRF (1) indicating that the notice "product not tested on animals" reported on our hypoallergenic foam shower gel is not legal."
SuperJeanne: "Indeed, marketing claims are strictly regulated. If they deceive the consumer, we risk 2 years of imprisonment and a fine of €300,000."
Aubépine: "Gulps..."
Ouch ouch ouch !
Quality risk, functionality problem, regulatory non-compliance.... The pitfalls to identify and anticipate are more numerous than it seems. To avoid putting a big thorn in your side, it is important to master all aspects of the project (technical, economic, legal, timing) and to ensure good interaction between the different players in the ecosystem .
Project leader, entrepreneur, brand owner, to get you started without stinging yourself, SuperJeanne beauty expert supports you in the creation of your beauty brand:
Turnkey product development. Brief us about your project idea and expectations and we will take care of all the operational steps: product co-definition, design, formulation, suppliers sourcing, feasibility, costing, development, regulatory, production...
Cosmetic and fragrance products development training (Qualiopi certified professional training). Learn how to identify and manage the stages of product development, from idea to market.
Individual coaching and mentoring. We help you to drive all the operational stages of your project: product brief, request for quotations and offers analysis, activities timeline, packaging components selection, product cost of goods, or any other related topics.
In product development we can bump into cacti, we pride ourselves on knowing that 😉.
(1) Directorate General for Consumer Affairs, Competition and Fraud Prevention.
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