In the family of beauty products, I ask for the formula, the packaging, and the finished product!
Your idea to create your perfume or cosmetic brand is now ready to become a beautiful project ? You’ve defined your concept, the unique value of your offering, your brand identity, your buyer persona, your business model…?
If the answer is yes, let's go, we can shift gears and define the specifications. This project brief will initiate the search for solutions and suppliers, and analyze its feasibility: technical feasibility, economic feasibility, timelines, and compliance with regulatory frameworks.
Whether you envision a familiar or unique product, various options can be explored based on your preferences and constraints, including the choice between standard or custom solutions.
But how to choose ? How to decide whether to call it Marie or Talullah? Family portrait.
The formula family
Skincare, bodycare, lipstick, fragrance, product function, effectiveness, sensoriality… How to find the ideal partner to create your perfume and cosmetics?
If you have a minimum R&D time of 2 to 3 months, a budget of at least €4,000 for formulation and various tests, and minimum production quantities, custom exclusive formulas tailored to your project can be considered.
For tighter budgets or speed-to-market constraints, you can opt for ready-to-use catalog formulas under your brand name or customizable bases that you can personalize with specific ingredients or fragrances.
Your partners? Perfume houses or multinational laboratories, provided you meet the required quantities, or independent formulators and nose perfumers for more flexibility and a one-to-one relationship.
Each project has its ideal partner, although the choice between private label and custom formulation will mainly depend on your ambitions and means, unless, of course, your fairy godmother is named Estée Lauder and frees you from the limits often faced by smaller brands.
The packaging components family
Glass bottle, wooden cap, cardboard box, recycled or upcycled materials… The extensive family of packaging has no limits other than your imagination, budget, and quantities!
If you have sufficient production volumes and budget to develop tooling, all your primary and secondary components can be custom-developed for a unique design, like Paco Rabanne’s Fame, Guerlain’s Orchidée impériale, or Chanel’s new 31 Le Rouge.
On the other hand, your beauty products can also be developed with standard components available from 1,000 units that can be customized with different decorations and finishes (lacquering, engraving, etc.) to anchor the image of your cosmetic brand, like Typology Paris, The Ordinary, or Mémo niche perfumes.
You can also opt for a mix and match between custom and standard components for personalized packaging with some compromises, like celebrating Christmas with parents and in-laws every other year to preserve family harmony!
The finished products family
Luxury brand, mass market, or dupe brand (haven’t we met each other before?), each brand has its positioning.
Whether your products stand out for their visual identity (I ask for the Adams family) or their unique personality (I ask for the Bundys family), you must ensure a consistent offering both in substance and form.
Are you hesitating between standard and custom development?
Depending on your product type, quantities, budget, launch date, claims, or target cost price, SuperJeanne beauty expert will help you establish the most suitable kinship for your project, with solutions tailored to both small and large families.
Whether it resembles your spouse Charles or your mail carrier Luca, we will advise you to ensure that the DNA of your project remains uniquely yours 🤩
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