Unless you are Harry Potter, a simple wave of a magic wand is not enough to create your beauty products brand !
You might think that bibbity bobbity you have a formula, a bottle, a label and that's it, but unfortunately it is not so easy.
Creating your perfume, cosmetic or home fragrance brand requires a methodical approach to implement the different operational stages necessary for the development of your products.
The 5 ingredients to successfully develop your beauty brand ?
1. A strong concept
What is the identity, the purpose and the value of your brand?
Strat by defining your business strategy, your product range, your value proposition, your buyer persona, your market positioning, your brand DNA and all the other key aspects of your business model.
2. An accurate project feasibility analysis
Is your project brief workable in terms of technical options, costs, deadlines and regulations ?
A key step in product development is to validate the feasibility of your project: your product definition (formula and packaging), its characteristics and functionality, your brand's distribution areas and channels, your selling price, your cost of goods, and all the other key aspects of your project brief.
3. A development timeline properly planned
Have you identified all the activities you need to execute for the development of your products ?
From your project idea to the date of launch, you will have to manage many many steps, among which: finding the right service providers and suppliers, redacting proper briefs to do the request for quotations, analyzing accurately all the technical and cost data, carrying out the tests, validating your regulatory obligations...
4. A production executed under control
Have you validated the industrialization file for the manufacturing of your products?
For example, the validation of the technical specifications for the formula and the packaging components, validation of the packing instructions, validation of the quality management...
5. A successful launch
Have you identified your needs to support the launch of your product ?
For example you may need samples for the points of sale, discovery kits for the sales force, product mockup for the photoshoot or the press release...
You don't feel ready to play the sorcerer's apprentice by yourself ? No worries, SuperJeanne has 3 tricks up her sleeve to help you manage your project:
 Turnkey product development. Brief us about your project idea and expectations and we will take care of all the operational steps: product co-definition, design, formulation, suppliers sourcing, feasibility, costing, development, regulatory, production...
Cosmetic and fragrance products development training (Qualiopi certified professional training). Learn how to identify and manage the stages of product development, from idea to market.
Individual coaching and mentoring. We help you to drive all the operational stages of your project: product brief, request for quotations and offers analysis, activities timeline, packaging components selection, product cost of goods, or any other related topics.
Our mission? Accompanied by our partners and qualified service providers, we constitute a team of beauty experts to help you transform your projects into reality, through our expertise and a methodical approach. Abracadabra!!
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